Determining Experience Quality on Customers' Perceived Value, Satisfaction and Loyalty

نویسندگان

چکیده

It is essential in the hospitality and tourism industries to meet gastronomic expectations of travelers. The purpose this study investigate impact customer perceived value on loyalty satisfaction, experience quality satisfaction loyalty. Survey questionnaires were delivered 201 participants Tangerang City. design sample used was nonprobability sampling with a technique purposive criteria that you have had culinary tours at least 2 times year. Data collection obtained for 3 months Descriptive statistics PLS-SEM analyze data. This quantitative descriptive analysis. result show Customer positive significant effect value, findings one hypothesis not supported. study's will be useful guides building more strategically situated approach satisfaction.

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ژورنال

عنوان ژورنال: Fokus Bisnis

سال: 2022

ISSN: ['2623-2480', '1693-5209']

DOI: https://doi.org/10.32639/fokbis.v21i2.52